Franchises or Small businesses
I have been thinking more about this direct mail advertising service idea would fast food restaurants be a better niche than just small businesses. What are you Sunsters professional opinions.
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When you say franchises have a lot of support, do you mean they probably already have direct mail service in place? The thing I’m worried about is can small business afford $150.00 for 1,000 direct mail ads, especially in a bad economic time. Then again their other direct mail service choice is $3,000 per 1,000 ads.
The big benefits of a franchise is they give you a plan and the tools needed to be successful using a successful model that has been tested. Of course the downsides to a franchise is less flexibility in the way the business operates and capital requirements vs a self financed start up.