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Sales tactics

Just a quick question, what sales tactic has worked best for you guys? and what hasn`t?
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That`s a super-broad question! It`s kind of like asking a football player, "what football tactic has worked best for you guys?"
So let me throw some questions on the table: What do you sell? What type of selling do you do? (new business development, account management, B2B, B2C, retail, telemarketing, etc., etc., etc.). What is the sales cycle of your product/service? Who do you sell to?
Thanks!