Do you love your competitors?

SilenceDogoodSilenceDogood Posts: 9subscriber
edited September 2008 in Marketing
I do!
I learn a great deal by visiting my competitors` websites to see what they are up to...
how are they attracting customers?
how are they communicating?
what is their pitch?
what is their pricing?
how do they compare?
I recently discovered a new start up going after "my" niche.  The great thing is, looking into this new competitor, I discovered that I had overlooked an important set of keywords.
Plus it motivated me to add a number of new innovations to help differentiate my offering.
Do you keep an eye on what your competitors are doing?  How do you use that to improve your own business?

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