Be Proactive - Blog

You can use blogs in various ways... to announce, to inform, to converse (with customers/ potential customers), to entertain, or pass on news/information from other sources.
The subject matter can also variety from very specific to your business to general information on a wide variety of topics.
How you use your blog depends on you and your target audience... and your purpose (to build a relationship, to get new customers, etc).
An important benefit of a blog is it`s affect on search results... and bringing traffic to your site. Blogs can be a way to "notify" the world / and search engines that you have something to say.
Proactive rather than reactive
In general terms, when you post a blog entry... your blog sends a message to blog search engine that a new item has been added. This is different than changing text on your website, where you have to wait to search bots to read your site for new content (reactive)... a blog can actually "push" your new post out to the search engine (proactive).
So be proactive and blog!
~Roland
The subject matter can also variety from very specific to your business to general information on a wide variety of topics.
How you use your blog depends on you and your target audience... and your purpose (to build a relationship, to get new customers, etc).
An important benefit of a blog is it`s affect on search results... and bringing traffic to your site. Blogs can be a way to "notify" the world / and search engines that you have something to say.
Proactive rather than reactive
In general terms, when you post a blog entry... your blog sends a message to blog search engine that a new item has been added. This is different than changing text on your website, where you have to wait to search bots to read your site for new content (reactive)... a blog can actually "push" your new post out to the search engine (proactive).
So be proactive and blog!
~Roland
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Comments
Roland, I do have one question for you though. One of my blogs get about 50-100 spam comments per week. Any way to stop that? Luckily, they don`t post because I have to approve all comments.
Janie - I would definitely read a blog about jerky. I`ve never tried it (I`ve lived a sheltered life, I know) but my husband likes it so I would love to read entries about what to try if you`ve never had it or what types the experienced jerky eater would like. You could have a very cool blog.
Tracy
Yes you can stop some spam. If you use WordPress there is a function that filters spam. Use the Akismet comment filter... that comes with WordPress.
~Roland
Tracy
Alternatively or in addition, you can post comments on any blog...assuming that blog allows posts. To get a search engine benefit, include a text based link to your site in your post (if allowed on the blog).
~Roland
there are several discussion points to be made on either side of the fence and i am not sure i am fully convinced of one or the other. an excellent read to consider is the following article on blogging vs. building a website. definitely eye opening and makes you think. made me think at least.
in the end, i think anything you dedicate yourself to works. and like ron said, be proactive...trying something (no matter what) is better than not trying at all.
How do I incorperate my web site and a Blog.
Where do I start
I am glad someone ask this question.How do I incorperate my web site and a Blog. Where do I start
If you already have a website, it`s as simple as adding a link to your "blog" (and visa versa). You may want to have the blog match your site`s design / look and feel. ~Roland
Roland how do I get this blogging up and running
To get a blog up and running, if you have an existing website, check to see that your web host supports a blog script (like wordpress). Install the script - usually in a sub directory like /blog or /news or something appropriate to your site and content.
Then just start posting. Of course, you may want to have the blog made to match your site`s graphics and design.
~Roland
Thanks for the tip on blogging. I am interesting in knowing how does a blog push out information any different than a website (via spiders crawling web and putting stuff in their cache). Are you referring to RSS? I am considering blogging because I need the human involvement. THanks to all above for your contributions, I too a look at all your sites.
A blog can actually notify (ping) various search engines informting them that your blog has been updated/changed. This happens automatically when you post new content on your blog.
There are a few ping services that you can use for this like: pingomatic.com
~Roland
Target your content
Google Adwords
Link to other sites
Link to internal pages on your site
Use alt text