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4 steps to new customers using Twitter

vwebworldvwebworld subscriber Posts: 40
edited June 2009 in Marketing
You’re on Twitter, now what? How do you use Twitter to find potential customers?
Here’s a simple four step plan  (it’s not the only approach, but a relatively simple one with which to start):

(1) Identify key Twitter terms - Similar to SEO and marketing your business one of the first steps is to define your target market / key terms.

(2) Search for Twitter terms - Now that you’ve identified your key Twitter terms, Twitter makes it easy to find people Twittering about those terms. Tweet Deck is a useful tool for this in addition to Twitter.
(3) Follow your Twitter terms - from the search results, follow those people that interest you. Remember, you can post on Twitter all you want, but most people will not see your Tweets unless they are following you… and you will not see their tweets unless you follow them.
(4) Provide useful content/Tweets and interact - This is a critical practice. Don’t just sell, sell, sell on Twitter. Offer tips useful to your target market. If the tips don’t fit within 140 characters… provide a link to the complete tip (an article, blog, or web site - yes, your website, or blog). see you’re generating traffic to your site.  Janie @houseofjerky does a great job of interacting / conversing with others on TwitterRead complete 4 step plan article here. ~Roland
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