Designing a Logo
For many of us, the naming of our business idea with its accompanying logo design, marks the start of our entrepreneurial dreams becoming a reality. The feeling at this moment is akin to a parent naming a new born child. It is a highly emotional time that wishes to embody so much of our goals, personality and dreams.
Add to this, the desire of the logo designer to express themselves in a creative way and you soon have a melting pot of emotions and mindsets that can become far removed from the commercial realities of good logo design. There is much to consider when designing a logo but here are my five essentials of a good commercial logo design (1) that you can own the Intellectual Property (trademark) (2) that you can reproduce it easily and accurately on all marketing mediums and (3) that it incorporates a long term emphasis that won`t date in colour, style or tag line (4) that it is clear (like a cattle brand) and unambiguous in phonetics and (5) that the market readily accepts it without wanting to shorten, add to or change it in any way.
With this in mind, it may be prudent for us to firstly research the decisions made by the Top 50 Global Brands, before plunging headlong into this highly emotive area. For more information, see my article on Designing a Logo
NVArchitect8/30/2008 12:25 AM
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