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Making deals with local businesses

Hi everybody,
I am working on coming up with a business plan to create alliances with local business who have clientele made up of my target market. I want them to market my special offers on my websites in exchange for me purchasing gift certificates and/or products/services from them on behalf of their clients. For example if they are a sports bar and grill, I would purchase a $20 gift certificate for client who does business me or my partners. I have a great offer that I know I can sell to the end user, but would appreciate any suggestions about how to sell the middle man (the business owner)on the benefits to them, and what I should ask from them that would be effective yet non-intrusive
Thanks!
I am working on coming up with a business plan to create alliances with local business who have clientele made up of my target market. I want them to market my special offers on my websites in exchange for me purchasing gift certificates and/or products/services from them on behalf of their clients. For example if they are a sports bar and grill, I would purchase a $20 gift certificate for client who does business me or my partners. I have a great offer that I know I can sell to the end user, but would appreciate any suggestions about how to sell the middle man (the business owner)on the benefits to them, and what I should ask from them that would be effective yet non-intrusive
Thanks!
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Comments
Matt
As an affiliate I would prefer a direct payment because $20 paid to me is $20 profit while a $20 gift voucher may only be $2 to $6 profit. You need convince the affiliates that using gift vouchers is a better option. This could be achieved by saying that it encourages the customer to identify the affiliate that recommended you because they don`t get a gift voucher if they don`t provide the name of the affiliate. You should also stress that without it many customers would simple take advantage of the special, not tell you about the affiliate and the affiliate wouldn`t get paid.