We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co

Product Adoption Theory

InactiveMemberInactiveMember subscriber Posts: 12
edited June 2007 in Marketing
There are quite a few SUN members who are inventors... I ran across this article on the Harvard Business Review and thought it would be of great interest to anyone introducing a new product.
Featured In The Article

Is your product an "Easy Sell"?
Is your product a "Sure Failure"?
Is your product a "Long Haul"?
Is your product a "Smash Hit"?
The article does not use the standard "early adopter" -vs- "late adopter" methodology and - unlike most jargon-heavy business articles - presents a really rational, simple case for product success/failure... and what you can do about it.
Eager Sellers, Stony Buyers [ Article is $6.00 ]
[ p.s. CookieMonster is not affiliated with HBR, not does he receive any financial return from sales of this article. ]
Sign In or Register to comment.