What Is SEO Analysis?
noahwilson subscriber Posts: 62 Bronze Level Member
edited January 2017 in Search Engine Optimization and Advertising
A search engine optimization (SEO) analysis is a report that details how a website owner can improve his or her ranking on popular search engines. The analysis commonly looks for and evaluates duplicate content, inbound links to the website, and uniform resource locator (URL) structure. This report is normally generated by a website, and there is no need to download a software program. Some SEO analysis websites even tell the webmaster how to fix the problems it finds.What you want to say about this?
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Best Tools for SEO Analysis:
Google Webmaster Tool
Check my links
Moz Pro Tools
Uppity's SEO Report Card
HubSpot’s Website Grader
Current Search Engine Rankings – I don’t just mean the top ten or even top 40 results, because chances are you can do all of this yourself. Look for a company or individual who can access 500 to 1000 or more results in more than just one search engine.
Site Recommendations – If you pay for an analysis, you should be able to take that analysis and change some of your site elements yourself with that SEO’s recommendation.
Specific Keyword Research – I hate broad keywords. I hate SEOs that recommend broad keywords even more. Unless you are a site with thousands of backlinks because of branding or other link popularity reasons, you are just not going to rank highly for broad keywords.
Statistical Data – The biggest part of an SEO analysis is the research. Research results in statistical data. This is not just information you have in your web stats program, but other information you may not have access to, such as how many people do a search every day on your particular keyword, or what your competition is doing, and how they are doing it.
Explanations of Terminology – You may end up with a huge analysis with lots of data, findings, and reports, but if you can’t make heads or tails of it, then it may not do you much good.