WE'VE MOVED!
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
Options
WOMM - Word of Mouth Marketing
Sign In or Register to comment.
Comments
I think that small businesses blow away the competition when it comes to over producing. Think of how stagnant and structured large companies are when compared to the nimbleness of small businesses. Having a happy, referring customr base becomes an equalizer in the market at some point. Several people on the street raving about your business will overshadow the large marketing and advertising campaigns that the big guys use.
The best part is that over delivering for your clients is the right thing to do. I find great satisfaction in that.
What is remarkable about your company?
How are you providing an unparalleled experience?
How does talking about you benefit your customers?
I have found that simply giving people the answers they need, when they need them is enough to create some buzz. In an age of mediocre service, good service is worth talking about.
I use parts and pieces of testimonials in everything I do.
Just a word of caution: When asking for the testimonial always ask for permission to use it in your marketing to others. Gailwww.stagingseattleandbeyond.com
SettingtheStage5/16/2008 3:56 PM
Thanks for a useful and thought-provoking post. I think this is right on the money. People like to buy but hate being sold too. So few marketing techniques work without alienating at least some other customers.
I`ve heard it said that word of mouth marketing is the future, but the challenge for start ups are twofold: Firstly, you need to get the first mouth talking, and, secondly, they need to be saying the right things! I guess there`s more of an art to it than many of us suspect.
With my own business, I`ve tried to leverage the good will of my customers by asking for testimonials and, in some cases, case studies:
http://www.eriskay-associates.co.uk/innov.html
http://www.eriskay-associates.co.uk/caseStudies.html
I`m interested to know if there are other ways that word of mouth can be managed actively...
I`d be glad to hear feedback and ideas on this.
Best wishes,
Mark.
Organo Gold