Need PR help to give away free advertising

CouponSaverCDCouponSaverCD Posts: 2subscriber
edited November 2008 in Public Relations
Conventional logic would say that it is easy to give away something for free, but we`re actually having some challenges.
 
Here`s the scoop.  We need coupons & discounts from businesses so that we can sell our coupon software through fundraisers.  It doesn`t cost the businesses anything to promote their coupons as we make our money from people who buy the software to have access to all the coupons. 
 
The biggest challenge we are facing is just getting the message out.  I think PR would be a great way to do it, just need some guidance.  We are getting fundraiser requests from across the nation, so we need to find a way to get the message out to businesses in their areas.
 
Thanks in advance for any suggestions.

Comments

  • PRProPRPro Posts: 25subscriber
    Hi Nick,
     
    Companies are inundated with requests today so you need to stand out in some way. Have you tried contacting specific organizations with targeted benefits just for them?
     
    A business will take notice if you conduct the appropriate research, find the right person at each business to talk to and then call or e-mail them with your targeted message. Maybe you can offer them a special tip-sheet or service as a "bonus"?
     
    Of course, you can also post a press-release online with SEO to help build buzz.
     
    Melanie
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