Raving Fans vs. Satisfied Customers
SolidGrnd subscriber Posts: 11
edited January 2007 in Customer Service and Customer Experience
We talked at one point about customer service pertaining to the "Bakc in 20 Minutes" sign. And I have always been an AVID believer in the book "Check out Guy`s blog! SolidGrnd2007-1-24 17:35:51
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Customer satisfaction is when the company meets the expectations of the customer. Company promises certain things to the customer and this promise is kept then the customer is satisfied.
Customer delight is when company creates a wow factor the customer. It does something that is beyond the expectations of the customer.