How to get survey takers?
I have made several attempts to start a small business.
I`ve been trying to get people to take surveys,for marketing purposes, and have not had great success.
always offered an reward/incentive for doing it, and invited people to
take in on Craig`s list and with the use of fliers I distributed around
I offered $15 Visa Check Cards to people for taking
it in person, at the local library, and was going to enter 50
respondents into a drawing for a $100 Visa Check Card. I had deli
sandwiches and refreshments, which were advertised too. Turn out was
very very low (like four people) and was not a very good representation
of the population (three of the people were all acquaintances that
worked together...same race, around the same age, economic status, etc)
One person took the survey online, as a special case, just to test
out if the survey worked properly (Survey Monkey.com). These people all
got their Visa Check Cards upon completing the survey. I emailed them
to say there would be no drawing for the $100, at this time, due to
extremely low turnout, but when I got more people to take the survey, I
would do the drying.
I later tried to 50 respondents, and a better
representation of the population, to take it on line. This time, I
offered that there would be a drawing of 10 winners of a $15 Visa Check
Card and one grand prize winner of $100 Visa Check Card. When I tried
to post this on Craig`s List, it never posted and I learned it was
marked it as SPAM. Actually, my company name was "blacklisted" somehow
as SPAM, so I can`t post anything, which includes that name,on Criag`s
List. I tried to contact Craig`s List administrators and the like, to
find out more, but did not get any response. I learned that it is quite
common for people to maliciously mark/flag things as SPAM on Craig`s
List, and unfortunately, the posters message will not show.
advice how I might have success getting people to take yet another
marketing survey I am doing for another small business venture? I don`t
trust survey company`s who "guarantee" respondents. Plus, I want the
experience of doing it myself. Do you think people are too skeptical
about offerings of gifts cards and drawings? Is there a better way to
get people to take a survey? Do you think it was unethical to not do
the $100 drawing with the five people who took my first survey, even
though they got the $15 for taking the survey?
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