6 types of taglines

specialmoderndesign

Taglines can be important to support the logo, logotype or trademark
when you need to tell more about who you are and what you do. They are
not always necessary, but can be an effective complement. 
 

Types of taglines:



Descriptive- Describes the service, product or brand promise:
     "Your world, On time"Motivating- Commands action, usually starts with a verb:
     “Just do it”Evocative- Describes the brand promise:
     “A Diamond is Forever”Supportive- Gives substance to a mark or logo:
     "Architects for Education"Unrivaled- Positions the company as best in class
     “the Ultimate Driving Machine”Stimulating- Thought-provoking; frequently a question
    “Got milk?”

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http://specialmoderndesign.com/


specialmoderndesign5/15/2008 3:40 PM

vwebworld

Where would "Where`s the Beef" fall under?
 
~Roland

specialmoderndesign

changed it to "stimulating". make more sense? thanks---

DaleKing

Where would "Where`s the Beef" fall under?    Believe it or not, that would fall under Stimulating. Dale KingDKing5/15/2008 4:22 PM

jasonburton

This site http://eatmywords.com/portfolio/names-in-a-nutshell/ is generally about branding. They offer from brand name, business logo, slogans and taglines. Taglines will also be a part of business trademark ownership, so it must be unique as the business names do. Taglines are sometimes encouraging that of the brand name it self. They, mostly the first to be popularize and easily memoraize that of the name itself.