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What is your "one thing"?

I love reading success stories of other entrepreneurs. I find it fascinating what motivates individuals to start a business. I find that the most successful of these stick to their "one thing". That one thing that differentiates them from their competition or that one thing that makes them a dynamic leader. Others have written books on the topic - maybe you have read some. However, I want to know - what is your One Thing? What do you do really well that makes your business the greatest?
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Comments
Great question! I think it`s always good for a person to think about their uniqueness and leverage it.
Still, it`s a touch question.
For me, I think it`s my focus on innovation and improvement. I`m always looking to create the best product/service by finding weaknesses in other products. And, I LOVE to leverage technology whenever possible!
-Steveskbohler2006-9-26 14:18:18
Im new to the forums here, but not new to SUN itself. I thought I would jump right in and this seemed like a good place to start!
What motivated me to start my photography business? I`m a single mom of four children. When one of my children ended up in ICU with brain damage from abuse, I vowed to stay home and raise my children myself. With four, and an adamant vow to never be on welfare... the pressure was on!
Having never had a photography class in my life.. I turned to the internet and the various forums available.. full of tutorials and help from people who were where I wanted to be! Nothing like free help! I then acquired an old version of photoshop, from Ebay, and spent many nights up late, after the children went to sleep.. learning the ins and outs of the program. I was hooked!
When I look back at my first photos, I am so thankful for the leap of faith (( or poor eye for quality )) my first clients blessed me with.
With nothing more than a small lower end digital camera, and windowlight and a sheet... I began mastering my trade.
I`ve upgraded my equipment some, though I am still pretty basic, and I can now earn on average $400 per sitting. With my lab fees only being about 10% of my profit, and no overhead, aside from the ocassional splurge on a prop, I am now feeding my four children, and adhering to my pledge to not feed my children with others tax dollars. That feels so good to me. I still have a ways to go, but I`ve never had a client ask for a reshoot yet!
I`d say that what *I* have to offer my clients, is a deep set appreciation for the opportunity they have given me, to protect my children and provide for them... by myself. My being appreciative pays off for my clients in so many ways! My customer service is excellent, and the experience is positive for both of us!
A true appreciation and recognition of the many blessings we have.. can do wonders to keep my spirits up.. and four mouths to feed certainly keeps me motivated.. ;c)
Glad to be here,
Yvette YvetteMarie2006-9-26 16:17:37
My differentiator is simplicity ... keep it simple. Life Ain`t Brain Surgery. As a consultant, I work to bring my clients back to the ground; the basics. Their marketing messages. Their communications to their employees. Their PRs. Their USP. The list goes on. I find people in general, and business people, tend to make life complicated ... it really is not. I ask a lot of questions ... easy questions ... about roots, family, friends, life, where ya been, what did you want to be when you grew up ... etc. Make people feel at ease. Easy questions make for easy answers. When easy answers flow, you figure stuff out. Opportunities start falling at your feet.
KISS is my mantra. It works.
R@