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What Do Baby Boomers Want?

If you could name the top 5 things (even if they`re not ranked) that the baby boomer generation wants to spend their money on, what would be on the list?? I am specifically not posting what I might list, just to see what all of your responses are.
This is something to consider when being a business owner, since the boomers account for two-thirds of spending in our economy.
Thanks!
This is something to consider when being a business owner, since the boomers account for two-thirds of spending in our economy.
Thanks!
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foods, exercise equipment, books & motivational cds, designer
handbags, high-tek gadgets
Fun & New Experiences
Financial Investments
Grandkids
Travel and Leisure
Toys they couldn`t buy when they had families and kids
R@ (a boomer)
Isn`t life grand!!! There is Life after Corporate America!!!
I am a Gen X`er myself, but believe I`ve found the appropriate industry for what the boomers want. Nice!
I say great! And who knows, it may spark some brilliant business ideas when we find out what each age group is looking for.
As for myself... Generation X... at my house we spend our $ on:
Travel
Technology
Business-Related Startup Expenses
Real Estate Investing
Kid stuff
OK - your turn!