Marketing Suggestions for new boutique
I am in the research/planning stage of opening a small boutique that fills a niche that is currently void in a small town. I have the big picture for my marketing plan, and have estimates for printing what I need, but, need some suggestions/resources for fine tuning! First, is a description of my boutique, then the area/competition - or lack thereof , target customers, and what I hope to do. Thank you for any and all suggestions!! They are greatly appreciated!"Kaleidoscope is a contemporary boutique featuring the latest fashion trends with a touch of class in an eclectic mix of accessories, gifts, and home decor for the fashion-savvy lady who demands quality, affordability, individuality, and leading edge designs for her fashion expressions". (This is not my tagline - too long for that! Right now I have: Kaleidoscope, the art of fashion in accessories, gifts, and home decor. suggestions are very welcome). The town has only 1 upscale ladies boutique - and her inventory is much more preppy than mine will be, 1 discount dept. store, and 1 moderate dept. store. Locals must drive from 45 min to 1.5 hours to the nearest metro location to do their specialty boutique shopping. By the same token, residents of the nearest metro locations drive to our town to shop in the historic downtown shopping district. None of those shops carry the same items I will, and, my items will not be found in chain/dept. stores. I will be located inside an established gallery in the downtown district. My customer base will largely consist of women, ages 30-55, both professional and stay at home wives, residing in 6 counties. (5 small rural counties with very minimal shopping options, and 1 metro. There are many upscale neighborhoods, golf communities, etc. in the rural counties). I will be hosting a trunk show, hopefully with a few designers present, for my grand opening event. There will be write-ups in the appropriate sections of newspapers in those 6 counties, and I will also be featured on programs with local news channels that highlight unique new businesses. (These will both be done free of charge). I would like to send "invitations" to my trunk show event. However, to blanket mail to 6 counties would be more costly than it would be worth. Does anyone have resources for very good, affordable, target mailing lists? OR have any other suggestions?
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