Freeware Software Sales Model
Ok, so I am wondering if anyone has experience with the freeware sales model and can explain how these companies make money. Ad-aware is a good example for this model. They have a free anti-spyware product and then they have a professional version that they sell. Obviously the free version does not have everything that the pro version does, but it`s still pretty good. I see lots of companies that do this, Antivir, AVG, etc. In fact, I think the free AVG is the same product as the paid AVG and they just offer better support. So what I am looking at is how they are converting people from their free version, if at all, or what this sales model really looks like. Does anyone here have some experience with this model and can enlighten me as to the pros and cons of this strategy? Thank you.
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