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Jar of Butt Rub closes down airport

LogoMotivesLogoMotives subscriber Posts: 15
edited June 2006 in Marketing
When you`ve got a product called Bad Byron`s Butt Rub you most likely already have a good sense of humor about your product and make the most of it in your marketing/promotion.  My partner is a satisfied customer of the product and I`ve ordered it as a gift for several friends and clients.  Still, I got a good laugh this afternoon when I got an email from company founder Byron Chism with the heading:Jar of Butt Rub closes down airportOpening the message, Chism added "On Monday June 12, the Tallahassee Regional airport evacuated approximately 470 people when personnel discovered a `suspicious` package. Turns out a traveling food writer from Saveur Magazine had picked up some Butt Rub and for a few hours it, along with a jar of Tupelo honey, a recording device, and an oyster shell, was the #1 security threat in the country!He then added a link to the full news story.I thought I`d share here at SuN to show how a business can capitalize on a completely accidental event pertaining to a product.  The name "Butt Rub" itself is enough to get people giggling.  The fact that it played a part in closing down an airport suddenly offers a great opportunity to be playful with the media - even with the seriousness of Homeland Security - and remind your client base about your product via an email. - J.
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