Is there a difference in an Elevator Pitch & Cold Calling?
Cold calling is an art, but does your elevator pitch fit your masterpiece?Targeting your potential customers takes research, but getting them to respond takes a lot more practice and selling. I am opening up this forum to help people such as myself to either get over the fear of cold calling or just to be able to develop the best script for your product or service.The idea for this post was from a MSNBC video:Video: Advice on cold calls and paperwork~Basically saying that cold calling is not the way to go. They went on speaking on working with the contacts that you already have and asking them to see if they have any leads for you.Two problems with that comment. One, what if you are a new business and have no contacts? Two, why are there so many cold call centers if it is not profitable?There was another video posted on the same site that caught my attention too:Video: Marketing your message~This video mentioned that there is a specific order to sell your product or service. The model is based upon the golden circle, what, how, why?The bottom line:Does your elevator pitch have time to fit in a cold call when you already have someone on the phone thinking to hang up on another sales call?I open these questions up to you, my fellow startupnation.comers!Thank You.
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