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Be Careful Who You Link To

DaleKingDaleKing subscriber Posts: 141
Many newbies when they come online attempt to get free traffic as quickly as possible. So they link to everyone and anyone who will link to them - including link farms and traffic exchange programs. This is a mistake. These types of websites provide zero end-user benefit. They offer little to no content - just a bunch of worthless links. I call these types of sites "garbage websites," because the quality of traffic that they send you will be just that - garbage!
Look, there`s nothing wrong with trying to get as many inbound links to your site as you possibly can. That should always be your goal. But you can`t approach link-building blind-folded. You have to do it the right way, because all links are not created equal.
For instance, if you have a website whose theme is internet marketing, a link from a site that sells real estate is of no value to you whatsoever. It just isn`t. And if you sell hosting services, linking to a political site does you absolutely no good. In fact, non-relevant links might actually cause you to get penalized by the search engines. See my point?
The only links that you should attempt to obtain are quality, relevant links - period. Links that are compatible to the overall theme of your site. That`s what the search engines judge you on.
Speaking of search engines, make no mistake, Google, Yahoo, and MSN pay close attention to who you`re linking to and who`s linking to you. In fact, when it comes to PageRank, Google places more weight on link quality and relevance than to the actual link itself.
So go ahead and link. Just do so responsibly!
Dale King
DKing5/15/2008 3:26 PM


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