How to Justify Your e-book Price

DaleKingDaleKing subscriber Posts: 141
edited June 2007 in Sales
If you sell high-priced e-books, I have a nice little price justification technique you can incorporate into your salescopy to help improve your conversions..
At the end of your salesletter or in the P.S., ask the question:
"Is my e-book worth $97?"
Answer the question like this:
"If you look at my e-book as just words on a computer screen, probably not. However, if you look my e-book as a tool that can save you years of headaches and frustration and  help you make a lot more money in a fraction of the time, then it`s worth 10 times the price. Why not order TODAY?"
Try it. It really does work.
Dale King
 DKing2007-6-6 11:5:22
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