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Ya Gotta Have A Hook!

DaleKingDaleKing subscriber Posts: 141
edited May 2008 in Marketing
If your website doesn`t have a hook, you`re losing business. More importantly, you`re losing valuable repeat business. Because an effective hook will not only reel visitors in the first time around - it will also cause them to return to your website over and over and over again.
And since the average conversion ratio is only 1 to 2 percent, this means that up to 99 percent of your visitors will not purchase anything the first time they visit your website.
That`s why getting visitors to return to your website is so critical. It could be the difference between success or failure. So what`s the best way to get visitors to return to your website?
1. Make your website attractive. The appearance of your website is the first thing visitors notice. You know the old saying..."First impressions are everything!"
2. Keep your site`s content fresh. Give your visitors a reason to return to your site. Update and rotate your content regularly to keep visitors coming back.
3. Add an RSS feed to your website. With an RSS feed your site`s content will be instantly transmitted to your visitors. Your visitors will come back to your website often to find the latest news on their interests. RSS feeds will also make your pages more relevant and "sticky."
4.. Add a forum or blog to your site. These are very effective hooks and are great for getting conversations started and are proven commodities for enticing people to return to your site.
So what`s your website`s hook? What keeps your visitors coming back? Feel free to add to the list.
Dale King
DaleKing5/28/2008 8:18 AM
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