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2 Words Worth Their Weight In Gold
There are two words that are worth their weight in gold. Sadly, some marketers never say them to their customers or they don`t say them nearly enough. What are those two words? "Thank you!" When was the last time you actually said thank you to your customers?
The reason I bring this up is because a few days ago, I sent an e-mail to all of my clients thanking them for their business. That was all my e-mail said. "Thank you! I appreciate your business!" There was no sales pitch.
Anyway, this morning I received a substantial copywriting order from one of my clients. It was their largest purchase yet, and that`s saying a lot, because this particular client hadn`t purchased any of my services in over a year. She said my "thank you" e-mail made her feel important - that her business mattered and wasn`t being taken for granted.
Anyway, the moral of this story is, try saying thank you to your customers without an ulterior motive - without trying to sell them something.
The good will that you develop will be worth its weight in gold!
Dale King
DKing5/18/2008 10:40 AM
The reason I bring this up is because a few days ago, I sent an e-mail to all of my clients thanking them for their business. That was all my e-mail said. "Thank you! I appreciate your business!" There was no sales pitch.
Anyway, this morning I received a substantial copywriting order from one of my clients. It was their largest purchase yet, and that`s saying a lot, because this particular client hadn`t purchased any of my services in over a year. She said my "thank you" e-mail made her feel important - that her business mattered and wasn`t being taken for granted.
Anyway, the moral of this story is, try saying thank you to your customers without an ulterior motive - without trying to sell them something.
The good will that you develop will be worth its weight in gold!
Dale King
DKing5/18/2008 10:40 AM
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Comments
Dale King
Dale King
When your customers know that you truly care they will cut you alot more slack. Empathy is a powerful approach to copywriting and customer service.
When your customers know that you truly care they will cut you alot more slack. Empathy is a powerful approach to copywriting and customer service.
I think for the most part, if you take the time to say "thank you," people assume that you care.
Dale King
Kay
Virtual Assistant
Key Administrative Associates
www.keyadministrativeassociates.com
keyadministrative5/20/2008 1:06 PM
Sometimes things happen that are beyond our control that affect our customers.
These two words followed by how you are going to fix the "oh!oh" are muxic to a customers ears.
Thank you, too, Dale, for this simple, yet very true post.
Phyllis Rogers
www.uptopar.typepad.com
Keep dreaming big my friend!
I am getting amazing recommendations from the couple!
So I sure agree with you. Now I gotta figure out my blog and how to make that work!
http://www.lovesimplyhappens.com
Dale King
HRBwww.wowzzy.com
Experience the Inspiration at fromwelfaretowork.com.
Raya5/21/2008 7:48 PM
Dale King