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2 Words Worth Their Weight In Gold

DaleKingDaleKing subscriber Posts: 141
edited May 2008 in Marketing
There are two words that are worth their weight in gold. Sadly, some marketers never say them to their customers or they don`t say them nearly enough. What are those two words? "Thank you!" When was the last time you actually said thank you to your customers?
The reason I bring this up is because a few days ago, I sent an e-mail to all of my clients thanking them for their business. That was all my e-mail said. "Thank you! I appreciate your business!" There was no sales pitch.
Anyway, this morning I received a substantial copywriting order from one of my clients. It was their largest purchase yet, and that`s saying a lot, because this particular client hadn`t purchased any of my services in over a year. She said my "thank you" e-mail made her feel important - that her business mattered and wasn`t being taken for granted.
Anyway, the moral of this story is, try saying thank you to your customers without an ulterior motive - without trying to sell them something.
The good will that you develop will be worth its weight in gold!
Dale King
DKing5/18/2008 10:40 AM


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