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Various Marketing Methods: Pros & Cons

DaleKingDaleKing subscriber Posts: 141
edited May 2008 in Marketing
Anyone who has ever done pay-per-click advertising knows that click-fraud, is a real and legitimate problem. Depending on who you ask, click-fraud estimates range from 10%-30%. But let`s compare that to the negatives of other marketing methods. For example, if you advertised in an online ezine or newsletter that has a readership of 100,000, does that mean all 100,000 subscribers are going to see your message? No. Here`s why. Because of e-mail filters and unopens, approximately 25%-75% of subscribers are never going to see your message.
And if you did a direct mail campaign and sent out 10,000 pieces, approximately 90-99% of those who receive your message are going to throw it in the trash without even opening the envelope.
And if you advertise in a general audience medium like your local newspaper, most of the circulation is going tio be wasted, because the majority of the readership is not going to be interested in your offer.
The point is, there are pros and cons, positives and negatives, advantages and disadvantages...regardless of what marketing method you choose to use.
However, smart, educated marketers plan for and adjust accordingly for those various factors.
Dale King
DKing5/9/2008 4:42 PM
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