guptaabhijit318 subscriber Posts: 2
edited October 2016 in Search Engine Optimization and Advertising
Email marketing is an efficient way to stay connected with your clients while also promoting your business. Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email.
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It is very effective.
Email marketing is directly marketing a commercial message to a group of people using email
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So here are some reasons:
Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you very less.
Success - Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to get it right!
Measureability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t.
Alot of hybrid email marketing tools are there which will offer you to send emails to your customer in bulk . For example, Easysendy Pro - It is an email marketing platform for digital marketing team. It integrates with multiple SMTP relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation. There are also others tools similar to this such as MailChimp,Aweber etc.You can try any one of these.