A new idea

Hello. I`m new to the forums. I`m still in the idea/planning stage. I have an idea for a business that doesn`t exsist, but I believe has potential. I also believe there is a need. I`m basing my model on dance studios (it`s as close of a model that I can find). If the service that I want to offer isn`t available anywhere, how can I estimate numbers for my business plan? This is truly an untouched market. The only numbers I can estimate at this point is based on what is reasonable as a minimum and maximum number of students in order to accomplish what I plan to accomplish. This is the one big question mark. I know it`s a risk (what business isn`t?). Faith and marketing is all that I`ve got going here. I will need capital because I will need retail space, sparse furnishings, simple office equipment and supplies, and employees (part-time, only if classes make). I`m concerned about estimating a number of students. How do I do this when there are no other businesses offering this service?
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It would help if you were a little more specific as to what it is that you are doing. Business, marketing and financial plans are part of my business services so if you`d like specific advice just send me an email with a detailed quesiton.
Dr. LA
Good luck. jerik
SuN is a great place to bounce ideas off of people. You don`t have to get so detailed that you lose control of your idea but enough so that people can ask you the right questions and help you to get focused on your approach.
best of luck to you. Have fun with it!
~Eric