"HEEB" trademark - disparaging?

patentandtrademarkpatentandtrademark subscriber Posts: 103
edited March 2015 in Marketing
Applicant Heeb Media, LLC argued  tried to register the trademark "HEEB" for clothing and entertainment services.  The application was ultimately denied because the TTAB said a substantial composite of the Jewish community would view the term as disparaging.  I personally have never even heard the term.  Is the word "HEEB" disparaging to you?

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