Wal-vert vs Alavert

patentandtrademark

Walgreens [drug store] attempted to register their trademark for "Wal-vert" which is a generic form of Claritin.  Wyeth [drug manufacturer] sells the same drug under the mark "Alavert."  Do you think consumers would be confused into thinking that both Wal-vert and Alavert come from the same source - or that the two sources of the drug are somehow connected or affiliated?
 
 

minimegeology

I don`t think so.  Although, even though you said it was Walgreens, I immediately thought Wal-Mart. 

patentandtrademark

that`s also what i thought at first when I saw the "wal" part.

LogoMotives

I`ve seen them on the shelves together at Walgreens and had to do a double-take at first.  Obviously Walgreens has attempted to create that confusion with the same size packaging and the package colors- and side-by-side shelf placement.
I go out of my way to not be a Walmart (no hyphen in the name any longer) customer so that really didn`t cross my mind at all.
- J.

Remipub

Off subject, but I also assumed Walmart right off the bat, despite there not being a Walmart store near me.  Goes to show the power of branding - especially when a company has the mega resources of Walmart.
 
And copying the look of brand name packaging is nothing new - I imagine countless people buy a generic brand inadvertantly, thinking they grabbed the name brand.  Is this deceptive practice or just smart marketing?