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Wal-vert vs Alavert

patentandtrademarkpatentandtrademark subscriber Posts: 103
edited October 2008 in Marketing
Walgreens [drug store] attempted to register their trademark for "Wal-vert" which is a generic form of Claritin.  Wyeth [drug manufacturer] sells the same drug under the mark "Alavert."  Do you think consumers would be confused into thinking that both Wal-vert and Alavert come from the same source - or that the two sources of the drug are somehow connected or affiliated?


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