Chicken or the egg

dawsonivdawsoniv Posts: 2subscriber
edited January 2009 in Marketing
I am pursuing a consumer review site, which I know is a crowded space, but would be more niche than Yelp or even Angies List, and cater more to promoting and helping good small businesses.  My question/dilemma is who to attract first, reviewers, or businesses to list themselves? Then what is the best way to go about reaching them on a limited budget? 
 
Thanks in advance.

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