Chicken or the egg

dawsoniv

I am pursuing a consumer review site, which I know is a crowded space, but would be more niche than Yelp or even Angies List, and cater more to promoting and helping good small businesses.  My question/dilemma is who to attract first, reviewers, or businesses to list themselves? Then what is the best way to go about reaching them on a limited budget? 
 
Thanks in advance.

MattThomas

I agree with WTGG, you should get the businesses first. The customers who come to the site need to have something to review. The way I see it, if its free advertising for the businesses, they probably wouldn`t care that the visitor count is low at first anyway.
You`ll probably be more more likely to attract and retain customers if there are a variety of products already posted on the site.

patentandtrademark

egg - for sure