The Truth About Abandoned Shopping Carts
DavidJackson subscriber Posts: 143 Silver Level Member
edited January 2011 in Marketing
Depending on whose research you choose to believe, as many of 71% of shoppers abandon shopping carts in the middle of a purchase. So why do so many shoppers bail out on their purchases? Well, according to experts, there are a variety of reasons for shopping cart abandonment including:1. High shipping costs2. Confusing order processing3. Technical difficulties4. Too many stepsAnd the list goes on and on. But I have my own theory why shopping cart abandonment is so rampant. Continue reading The Truth About Abandoned Shopping Carts.David Jackson
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