All That Glitters Is Not Gold
Whenever I agree to start working with a new client, one of the items I include in my consultant contract is a clause that states the client MUST consult with me before he or she spends any money on unapproved advertising. I include this clause for 3 reasons:1. I don't want my clients to get ripped-off by a scam.2. I don't want my clients wasting their money on ineffective advertising.3. I want to make sure the advertising is conducive to our overall marketing strategy. Anyway, one day I got a call from one my clients, a good friend of mine who owns a string of local insurance agencies. He was all excited because...Continue reading All That Glitters Is Not Gold.David Jackson
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