Higher Price or Lower Price? Which Converts Best?
Let's suppose you just finished writing an e-book about the incredible marketing potential of Facebook, and you're trying to figure out how you're going to price it. Should you price it at the lower end of the scale at $17? Or should you price it at the higher end of the scale at $37? Conventional wisdom suggests you would make more sales if you went with the lower price. But that's not necessarily the case.You see...Continue reading Pricing Your Products: Higher Price or Lower Price? Which Converts Best?David Jackson
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