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Higher Price or Lower Price? Which Converts Best?

DavidJacksonDavidJackson subscriber Posts: 143 Silver Level Member
edited February 2011 in Marketing
Let's suppose you just finished writing an e-book about the incredible marketing potential of Facebook, and you're trying to figure out how you're going to price it. Should you price it at the lower end of the scale at $17? Or should you price it at the higher end of the scale at $37? Conventional wisdom suggests you would make more sales if you went with the lower price. But that's not necessarily the case.You see...Continue reading Pricing Your Products: Higher Price or Lower Price? Which Converts Best?David Jackson
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Comments

  • anthony2313anthony2313 subscriber Posts: 1

    I had a marketing friend who launched a membership site.
    The price he started with was $47.00 and then he split
    test the $47 with the $97 price tag. The $97 price tag
    out pulled the 47.00 dollar price. Which was something
    he didn't expect but he would have never known until
    he tested it out.
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