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Website Traffic: Quality vs.Quantity
DavidJackson
subscriber Posts: 143 Silver Level Member
My Free Marketing Tips Blog is brand new. I started it back in December. As a result, I`m not getting much traffic yet. Some days, I`m lucky if I get 40 or 50 visitors to my blog On a good day, I`ll get around 80 or 90 visitors.
But that hasn`t stopped me from being successful and making money. Why? Because the quality of my traffic is so good, I`m not dependent on the quantity of traffic I get.
You see, most marketers focus on gettting as much traffic to their sites as they can get. They really don`t care where it comes from. They just want traffic, and they`ll advertise on free ad sites and trade links with anybody. As a result, most of the traffic they receive isn`t targeted. Their visitors don`t purchase anything, and probably never will. Because it`s not quality traffic.
I take the opposite approach. I shoot for quality traffic. First of all, I don`t trade links, unless you have an established, quality website that is relevant to mine. In addition, I only write articles that are geared to my target audience. I don`t try to be all things to all people.
My specialty is marketing, and that`s all I do - period. And I only "hang out" at small business and marketing forums, because that`s where my targeted audience hangs out.
As a result, my conversion ratio is exceptionally high. For every 10 people who visit my site, 3 of them will either purchase my consulting services, or purchase one of the affiliate products I sell. Some purchase both. That`s a whopping 30 percent conversion ratio! With that kind of closing ratio, I really don`t need a lot of traffic to make good money.
Having that kind of conversion ratio takes a lot of pressure off of me - financially speaking. I can play on my computer all day, and not have to worry about paying my bills.
If your website isn`t making as much money as you`d like, instead of quantity, try focusing on getting more quality traffic to your site. It works for me!
David Jackson
DavidJackson3/18/2009 10:35 AM
But that hasn`t stopped me from being successful and making money. Why? Because the quality of my traffic is so good, I`m not dependent on the quantity of traffic I get.
You see, most marketers focus on gettting as much traffic to their sites as they can get. They really don`t care where it comes from. They just want traffic, and they`ll advertise on free ad sites and trade links with anybody. As a result, most of the traffic they receive isn`t targeted. Their visitors don`t purchase anything, and probably never will. Because it`s not quality traffic.
I take the opposite approach. I shoot for quality traffic. First of all, I don`t trade links, unless you have an established, quality website that is relevant to mine. In addition, I only write articles that are geared to my target audience. I don`t try to be all things to all people.
My specialty is marketing, and that`s all I do - period. And I only "hang out" at small business and marketing forums, because that`s where my targeted audience hangs out.
As a result, my conversion ratio is exceptionally high. For every 10 people who visit my site, 3 of them will either purchase my consulting services, or purchase one of the affiliate products I sell. Some purchase both. That`s a whopping 30 percent conversion ratio! With that kind of closing ratio, I really don`t need a lot of traffic to make good money.
Having that kind of conversion ratio takes a lot of pressure off of me - financially speaking. I can play on my computer all day, and not have to worry about paying my bills.
If your website isn`t making as much money as you`d like, instead of quantity, try focusing on getting more quality traffic to your site. It works for me!
David Jackson
DavidJackson3/18/2009 10:35 AM
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Comments
That`s only part of what I said. You left out the most important part:
"The trick is making the numbers work to your advantage."
David Jackson
DavidJackson3/18/2009 2:05 PM
Yes, provided you have the quality to go along with it.
David Jackson
The China myth? Wow, did you actually swallow that load of crap? Sorry to burst your bubble, but there is no such thing as a "China myth" per se. There is nothing new, original or profound about what Guy Kawasaki wrote in his book. The premise that he`s debunking has actually been around forever. Most people know it as the "throw enough crap against the wall, and some of it`s bound to stick" theory!
David Jackson
DavidJackson3/18/2009 9:03 PM
Having that kind of conversion ratio takes a lot of pressure off of me - financially speaking. I can play on my computer all day, and not have to worry about paying my bills. David Jackson
ALL day? Do you live with your mom or dad? When do you have time to consult?
Unfortunately, both of my parents are deceased. "Play on my computer all day" is a figure of speech. In other words, I don`t consider what I do work, because I enjoy it so much.
David Jackson