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Website Traffic: Quality vs.Quantity

DavidJacksonDavidJackson subscriber Posts: 143 Silver Level Member
edited March 2009 in Marketing
My Free Marketing Tips Blog is brand new. I started it back in December. As a result, I`m not getting much traffic yet. Some days, I`m lucky if I get 40 or 50 visitors to my blog On a good day, I`ll get around 80 or 90 visitors.
But that hasn`t stopped me from being successful and making money. Why? Because the quality of my traffic is so good, I`m not dependent on the quantity of traffic I get.
You see, most marketers focus on gettting as much traffic to their sites as they can get. They really don`t care where it comes from. They just want traffic, and they`ll advertise on free ad sites and trade links with anybody. As a result, most of the traffic they receive isn`t targeted. Their visitors don`t purchase anything, and probably never will. Because it`s not quality traffic.
I take the opposite approach. I shoot for quality traffic. First of all, I don`t trade links, unless you have an established, quality website that is relevant to mine. In addition, I only write articles that are geared to my target audience. I don`t try to be all things to all people.
My specialty is marketing, and that`s all I do - period. And I only "hang out" at small business and marketing forums, because that`s where my targeted audience hangs out.
As a result, my conversion ratio is exceptionally high. For every 10 people who visit my site, 3 of them will either purchase my consulting services, or purchase one of the affiliate products I sell. Some purchase both. That`s a whopping 30 percent conversion ratio! With that kind of closing ratio, I really don`t need a lot of traffic to make good money.
Having that kind of conversion ratio takes a lot of pressure off of me - financially speaking. I can play on my computer all day, and not have to worry about paying my bills.
If your website isn`t making as much money as you`d like, instead of quantity, try focusing on getting more quality traffic to your site. It works for me!
David Jackson
DavidJackson3/18/2009 10:35 AM


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