Pay-Per-Click Fraud

DavidJacksonDavidJackson Posts: 143subscriber Silver Level Member
edited February 2009 in Marketing
If you`ve been experiencing higher incidences of click fraud in your pay-per-click advertising campaigns, there`s a good reason.
 
According to Click Forensics, click fraud is once again on the rise, jumping from 16% in the 3rd quarter of 2008 to 17.1% in the 4th quarter. More alarming, however, is the continuing growth of Botnet click fraud which has grown steadily from 9% in the first quarter of 2007 to 31.4% in the 4th quarter of 2008.  
 
The report cited other interesting stats as well.  The average click fraud rate on PPC ads in search engine content networks like Google AdSense and the Yahoo Publisher Network rose to 28.2%. A significant hit for any advertiser in a recessionary economy. Surprisingly, Canada topped the list for click fraud (7.4%) originating outside the U.S. while China came in at a lowly 2.3%.
 
I personally don`t use pay-per-click advertising, but I find those numbers alarming to say the least.
 
What about you? Have you noticed higher incidences of click fraud in your pay-per-click ad campaigns?
 
David Jackson
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