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Are You Tracking Your Advertising?

DavidJacksonDavidJackson subscriber Posts: 143 Silver Level Member
edited January 2009 in Marketing
In order to ensure that you`re not throwing your money down the drain, when it comes to your marketing campaigns, it`s important to track your advertising.
Always make sure to carefully track the results of your direct mail, pay-per-click, ezine, banner ads, etc.
These are measurable by the amount of responses you get per dollar spent, and you can quickly analyze results to determine whether or not to continue advertising - or if you need to make adjustments to your ads.
It may be necessary to tweak your copywriting during a split-test of different ads to make sure you`re achieving the desired response.
You are split-testing your ads aren`t you?
If you`re not, you`re leaving a ton of money on the table.
In case you don`t know what split-testing is, it`s basically creating multiple versions of your ads to see what version converts more visitors into sales.

Google Analytics

allows you to accurately track your advertising for free.
David Jackson
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