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How does small and medium size businesses strategize to focus on their core competency?

  • How can successful SMBs streamline their operations and sales structure (business structure) to be more efficient?
  • By becoming more efficient, what resources (time, money, people) can they free up?
  • How can they then invest these freed-up resources into making their product or service even better?

In simpler terms:

A small company has a great product, but running the business (sales, operations) takes too much time and effort. They may want to find ways to make the company run smoother (less work) so they can focus on making their product even better.

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