How Amazon Services are Empowering Pakistani SMEs and Boosting the Digital Marketing Industry
Amazon Services has had a significant impact on Pakistan's digital landscape. Being the largest internet-based retailer, Amazon offers new ways for Pakistani businesses to connect with the world's population, grow their customer base and generate more revenues. Due to the growth of e-commerce and the growing demands for online shopping, Amazon's entrance into Pakistan has created an important way for small and medium businesses (SMEs) to market their products to larger markets. The effect of Amazon Services in Pakistan as a trusted digital marketing business is profound. It has opened up a new environment for digital marketing agencies and professionals to use Amazon's platform to market and sell their products to customers. Digital marketing firms in Pakistan can now offer Amazon-specific services like optimising product listings and marketing and branding management. This has dramatically increased the market for digital marketing and created new opportunities for employment and accelerating expansion in the industry.