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Mailing Lists
conciergelady
subscriber Posts: 4
I am interested in getting a mailing list for a certain area in my town. I read that you can rent or buy lists from " list brokers". Does anyone have any experience with buying mailing lists? What is the cost? I don`t know how you could rent one since one you have it in your hands all you have to do is make a copy of it. Can someone shed light on that? I am only interested in a few blocks in one particular neighborhood and if these lists are costly I probably would do without it.Thanks !
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I wonder if the United States Postal Office`s direct mail website would have the specific answers your looking for? Their website is:
e=directmail
I wonder if the United States Postal Office`s direct mail website would have the specific answers your looking for? Their website is:
http://www.usps.com/directmail/welcome. ... m=home&pag
Thanks Nicole, I will call the tax assessors office on Monday and ask if they have a disc.Thanks too for the usps link I was looking at it last night and that is where they mentioned list brokers. Nicole, would you know how I could find out about house sales besides the MLS? I know they list them in the paper but I dont know how long after the sale. I wanted to market to home sellers and new home owners. I know they would have this in the property tax office and also online but I really wanted to find out and not have to wait weeks or months for records to be updated. Even though I figure its only in the Mls? conciergelady2006-9-15 22:44:9
I don`t know if this will help but here is what someone did to catch my business referrals: he stopped in the office on a tuesday morning when he knew most real estate agencies in our area have staff meetings & realtor tours. He brought a traditional flyer/brochure, his business cards and met as many people as possible within a 10 minute window. He was extremely respectful and his cold call strategy occured quickly. His only objective was to introduce his face and name to the agents. The building of the relationship came later. He followed up with a unique marketing idea: he took a wedding favor bag and put a heavy weight, professionally printed card, 2 peices of dove chocolate, a business card and coupons inside the bag. The inside of the card read "Personally, I prefer referrals. Enclosed are coupons for $300 savings on mortgage closing costs at XYZ. Please pass them along to your clients. Read inside for information on new programs that can help you sell more houses." When the card was unfolded it was a flyer with mortgage service information, contact information, etc. I was impressed with his marketing promotion enough that I actually read his material. Then I researched the services he offered, their rates/fees and how customers were treated. I discovered his customers were glad they used him. His unique marketing, quality services, reputable organization and his focus on customer service interactions was above par. The reason I am sharing this, is because you could do something similiar as a catalyst for lead generations instead of spending your time and energy toward collecting mailing addresses from public record searches which then have to be cultivated by direct mails/cold calls.
Based on common real estate questions, I could compose a podcast but I am seeking a broader track. Rather then compose what I think would be of use I would prefer composing the content around a specific consumer stated interest. As doing so could reveal if the topic could be expanded into a collaboration with others who provide non-real estate services. Services that could answer the portions that are outside my scope. For example, if a relocation client didn`t have a history or familiarity with the area then they might enjoy a audio or visual podcast that provides community history, cultural attractions (theathers/museums/etc), neighborhood services (landscaping), etc. However, unless providing dry and matter of fact information on location or speaking as a patron, I would be out of my scope in trying to share information on the local theater groups. Whereas as in a collaboration, a theater group might be able to provide an audio clip which could be incorporated in the overall project.
Despite my ramblings the point is it all starts with an idea, and unless there are applicable statute regulations, the boundaries are for the most part self-imposed.
JillyBeans: This might not be the technical definition but I consider a podcast to be an audio or video clipping which people can watch/listen to. Thank you for sharing what you would be interested in. It is helpful! You make a good point about knowing about shopping (Costco, Sam`s Club).
I probably won`t do a podcast on crime, school reputations or religious institutions. Not because it is not of interest to people but because depending on what is provided and how it is provided it could be an invitation to a Fair Housing complaint. Especially since crime, school reputations and religious instutions could directly or indirectly steer people to specific neighborhoods, risk segregrating people based on relgious or ethnicity, or be used to directly or indirectly discriminate, that is why it is wise for a real estate agent not to provide that information. Instead it is better for a real estate agent to offer a person a list of schools within a specific area and provide contact information for their board members and principals. Then the individual can ask the school directly about the school`s goals, vision, sports, programs and academic benchmarking. Regarding crime, the local police department would be the best place to provide or direct a person to crime data. They can also explain the registration of sexual preditors and what portion(s) of that registration is available for public viewing. After all, Fair Housing isn`t an option, it is a law.