What is a good CTR to test a business idea?
Hi, I've built the first version of a landing page to validate a business idea and I'm testing the public interest with an ad on Facebook. What is an acceptable CTR (that considers only clicks on the link) to start?
In addition, if the CTR is low, what actions would you recommend to take? How do i understand if it's the ad not good enough or if people are not interested?