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What is a good CTR to test a business idea?
vera
subscriber Posts: 1 Member
Hi, I've built the first version of a landing page to validate a business idea and I'm testing the public interest with an ad on Facebook. What is an acceptable CTR (that considers only clicks on the link) to start?
In addition, if the CTR is low, what actions would you recommend to take? How do i understand if it's the ad not good enough or if people are not interested?
Thank you
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Answers
Usually 1% CTR is considered as good one. If it's lower, it's your sign to remake your ad creatives or change the audience settings.