The best way to evaluate the effectiveness of your social media strategy is through routine audits. https://bit.ly/3cB8JYu
A well written piece with actionable points to follow! Digital marketing is the bread and butter for all ecommerce brands, but that doesn't mean you can't infuse your efforts with a personal touch. Still, you need to make a roadmap first and keep on evolving your approach, as this article states.
Great tips to improve social performance.