How do you see SEO and PPC working together to improve results?

gonsymonds

SEM refers strictly to paid, targeted advertising, while SEO centers around increasing unpaid, organic site traffic.

Sambrown2108

Following are some of the points with which SEO and PPC can Improve results.

1. 80% more clicks and 45% more business
2. SEO and PPC both aim at different users and different stages
3. Return on investment and customer lifetime value
4. Your customers may skip the payment page if they find your offers attractive enough
5. Possibility to use the site search for both SEO and PPC
6. Enabling content sharing by encouraging social media engagement of customers
7. There is a higher chance to drive traffic via various social media sites such as Twitter

maansirat736

SEO is the best way to generate leads and website ranking by making quality backlinks and it's free but PPC is a way to generate leads but it's paid.