Marketing a Design Business

LavenderBirch

Hi all,

I am currently taking a marketing class over summer and one of our assignments is to create a marketing plan for a family-friendly restaurant, a high end auto body shop, and a creative agency for corporate business.

While the first two I have a relatively decent handle on, I am challenged on how I would market a creative agency, especially for this niche. Would you take the same approach as any other business?

My first thought would be to have their target persona be a Hiring manager, president, and/or recruiter...? Ultimately the decision makers you know? Maybe marketing teams in that field? Would love to get some insight on this one. For whatever reason Im honestly a little confused haha Would love some pointers! Thanks guys.