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Looking to build an analytics company and need help with what to focus on
I am still in my 9-to-5 where I work in extracting stories from data to facilitate effective decision making for our executive team. I've become fascinated with the contrast of how a Fortune 500 company employs thousands of Analysts to interpret data for the ultimate goal to win more sales & customers to how small business owners in my family virtually use no data analysis in their business operations. My inkling is that the type of work Analysts do for large corporations in regards to converting raw data into reporting that monitors sales performance/customer engagement, identifies opportunities to grow market share, and/or forecasts sales/demand could be applied on a smaller scale to help smaller businesses. I would love to hear from you all about any advice you for what to focus on and any answers to the following questions.
1) What is your biggest challenge with analytics?
2) What is your biggest hope related to analytics?
Thanks so much!