How to write a business case

A business case is the most important document you will ever need to write for a project. It explains why your organisation will invest time and resources into a project. Without a rock-solid business case your project is unlikely to get a return on investment. Writing a business case is often a skill learned on a business analyst course. Check this site Knowledge Train, they have lots of good resources about business analysis, business case, and many more.
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Must include your company Logo in it and instead of calling Sir/Madam trying to call client with their name
It never worked out for me
First of all, you business case should be brief and clear. Try to make it as interesting and concise, as possible. Also, pay attention to describing the vision of your company’s future and demonstrating the values and benefits you offer!