Do you think a CRM is important?
sksmith subscriber Posts: 2
edited February 2007 in Customer Service and Customer Experience
There are lots of talks and discussion these days about CRM`s. Are they really that important for a small business? I`m curious for people`s opinion. I obviously think they are really important simply because I am in the CRM industry. That`s what I do for a living. But I just want to know what the rest of you think about CRM`s and their importance to you specificallyhttp://consideredsales.com
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Customer Relationship Management - one of the BIG Boys (not a plug - just reference).
PS - to answer the question ... "Yes"keycon2007-2-14 22:55:50
Craig - if you`re talking about the salesforce.com site, it is spelled out on the first line on the home page:
The Leader in On-Demand Customer Relationship Management
Actually, they are not a wholesale site. SF.com caters to large and small companies alike. Very responsive company. Excellent partners. Most varied solutions-oriented company I have dealt with in many years. Are there very good smaller companies that do the same? Yes. And some smaller CRM providers are right here at SuN. And have had some great successes with smaller CRM providers, too. Choice depends a lot on cost and solution required. IMHO.
PS - Craig ... do you not like acronyms? If not, why? Have you sought therapy for this condition? keycon2007-2-14 23:26:24
Explain the differences, please.
CRM has been around since the first business/customer relationships started. Successful business people have always found ways to track and measure sales and better serve their customers. And truly, no CRM software - big or small - is worth a slug nickel if not used properly. When you get right down to it, there is still a human behind the business relationship.
Customer relationship management is crucial because: