Domain Name Procurement
I`m not sure if this is the best category for this post, but hopefully it`s close enough.I brought my small design business to the world wide web in 2004... unfortunately (and as is the case for many businesses I`m sure) my business name was already in use by several other companies already online. I was lucky enough to procure the country specific .CA domain name for my company, but the authoritative .COM was taken. I realize I should have seen this as an indicator of a larger problem at the time, but at this point our name is pretty well established. We are #1 on Google for "sage media" and a few targeted search phrases.The owner of sagemedia.com is running the site as one of those horrible link farms, and is not willing to sell. Other companies with the same or very similar names are selling competing services, but most of their sites are so terrible they do not present much of a threat (though they do make us look bad when referrals look for us and find them instead). It happens too often that customers send me email, inadvertently replacing the .ca with .com, which of course results in me not receiving correspondence, and customers being unhappy.I`m sure this is a common dilemma... do we embark on an ambitious (and possibly ill-fated) campaign to procure competing domain names? if so, what is the best approach?It can`t be worth rebranding our entire company and changing our business name... but at the same time I feel we shouldn`t just sit and do nothing.Suggestions?Much obliged,Chanie
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