Advice for dealing with AdWords
There is so much "advice" literature online about Google AdWords... but every one that I`ve read is essentially pages and pages of nothing, with the seemingly ultimate aim of parting you with your cash.I`ve tried AdWords in the past, and though it definitely brought me more traffic, it seemed like it was all the wrong kind. Most of my AdWords generated traffic was either students looking for design examples, job seekers, or other designers/competitors researching their competition... not the sort of traffic I want to be paying for. The groups I really need to be targeting are business owners and of course potential paying customers.So does anyone here have any practical, actionable advice for putting together an AdWords campaign that doesn`t just flush my cash down the toilet? Or even any opinions on viable alternatives to AdWords (pay per lead services for example)?No e-book or other scams, please - just conversation. I really don`t want to be "sold to" in this thread. Thanks!
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