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Has any company ever done a global referral program like this before?

FelixForum123FelixForum123 subscriber Posts: 1 Member
The eyewear brand Jamie Looks just launched a very generous global referral program where you receive 15€ for signing up to their newsletter. By inviting your friends to do the same, you receive exponentially growing vouchers and a pair of free sunglasses if you refer 50 friends. 

jamielooks.com

Do you have any other examples of brands that have done similar growth hacking referral programs to promote upcoming releases? NOTE: ON A GLOBAL SCALE, not only in single markets! 

THANKS! 
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