Social media ads vs Search engine ads

Jesica

Which type of ads are potential for online ads in between Social media ads vs Search engine ads, please share your view ?

Alvin2013

Each type has its pros & cons.
- Search Engine Ads can approach the customer when they have a command specific and search a query on Google, Bing,... So, It has a high CR but is difficult to extend.
- Social media test can approach the customer whenever they log in their account and be easy to extend if you want. But the CR will be lower.

Carlbrewster

Well, any platform can work best for you! so, give a try to both Social media and Search ads analyse them! 

veraajverma

Jesica said:

Which type of ads are potential for online ads in between Social media ads vs Search engine ads, please share your view ?

It all depends on your marketing strategy or budget, on which platform you should run your ads. Both have different types of ads format. So it depends on you which platform suits best for as per your budget or marketing plan. 
But i would like to suggest you to go on both platform and run campaigns on both platforms. 

Jesica

Ok, Got It, Thanks for replying, I will try it.

infrawebtech

I suggest nowadays, social media advertising is growing rapidly so take it on first priority and search engine ads should be secondary as in 2017. I hope this works !

infosteve

It depends on the targeted audience and the platform where you want to target. Both are good platforms but in some cases you get more leads from ads on social media then on search engine. But in some cases we get more leads from search engine ads then social media.

salenadam

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site just like a facebook and twitter is that advertisers can take advantage of the users demographic information and target their ads appropriately.
Search engine advertising  is a branch of online marketing and, together with SEO, a discipline of search engine marketing. By using Google or Bing you can post image or text on Search engine advertising

Garry s

Social media ads are best for me

Jesica

OK, Got It, Thanks for replying the informative information.

Aurora

Determine where your audience is at. You need to remember that advertising on a search engine will yield customers with broad interests unless your product/service is for a handful of people only. If you only service local clients, I would suggest search engine marketing.

The thing about social media is that you'll need to know where your customers hang out. If you know that they're on Facebook then advertise on Facebook. If you know that they're on Instagram focus on Instagram.

You might want to do research to determine who your audience is and where they're hanging out at.

Sarbojeet Jana

There's no right answer for this type of question but it all boils down to your ROI metrics. And that should prompt you towards learning your niche customer circle. For social media ads, you must have some related contents before to gauge your audience interaction.  

Anmoll Bhat

Hey, it all depends on the user interactions and the quality if ads you are running.

Sandra Yancey

Try with social media ads first as social media is a powerful tool for online reputation and brand awareness. 

Sofia Kazmi

Both the ads are affecting but in short-term if you want to gain more followers I say you go for social media marketing, as most people spent their spare time on social media. 

Jesica

Thanks for sharing the informative information.